How Has Home Selling Changed?
If you haven't sold a house in the past five or ten years, you may be surprised at how the process has changed.
We still have buyers and sellers but now much of what we do has been digitized and placed on the Internet.
Today the Internet can be seen as both a method of communication and as a marketing platform. In the span of just a few minutes perspective buyers can find out about a property, see photos and check data -- all from the comfort of their home or office. Those who want disclosure documents and other information can find them online with an Carrington Real Estate sales professional or receive them by e-mail.
Real estate has always been a localized commodity. It still is but now the potential to market that local property has changed. The nature of the Internet allows real estate professionals to create pages and places for individual properties that show up on screens worldwide.
A lot of attention is given to the idea that a prospect thousands of miles away can see the latest listings. Long-distance searching is a reality and it does happen that buyers become interested in properties from far away. Alternatively, the 2011 Profile of Home Buyers and Sellers from the National Association of REALTORS® says the typical buyer purchases a replacement home within 12 miles of where they now live.
In other words, while it's important to be on the Web much of that importance concerns the ability to reach prospects locally. While the Internet can help us move digits and images, every home is unique and part of what makes it unique is location. You can easily see this if you compare homes with the same design, size and features but with different locations. You can bet the values will be different.
Carrington Real Estate – which is active in 22 states – maintains an extensive web presence to further client interests. We make huge volumes of information easily available online and we make it easy to set up appointments, see properties and obtain information. But as much as we love the web – and as much as we think that technology is terrific – we continue to be reliable sources of information in the places where we live and work.
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